![]() ![]() ![]() You can even use analytics to track subscriber preferences and segment them based on their email behaviors. There are pre-built segment suggestions available based on purchase history, new subscribers, activity levels, and so on. The great thing about MailChimp’s segmentation features is they make it easy for beginners to get started. The “Segments” section gives you the power to create segments by location, engagement, activity, and more. Mailchimp SegmentationĬlicking into the “Audience” section on your MailChimp dashboard will allow you to explore all of your contacts, create sign-up forms, and even assign tags to specific customers. Segmenting your audience means you can deliver more personalized campaigns to each customer based on their specific interests or needs.įortunately, both Klaviyo and MailChimp make segmentation relatively easy. Segmentation is perhaps the most important tool any business can use to ensure they’re getting the most out of their email marketing strategies. Like MailChimp, Klaviyo gives you a huge range of automation options to take advantage of, from prompt emails when a product comes back in stock to real-time order and shipping updates and welcome series emails. It gives you the option to set up conditional splits, implement different types of messages (such as SMS), and even connect webhooks throughout the customer journey. Klaviyo’s flow builder is a little more comprehensive than MailChimp’s. Clicking on “Create” will take you to a page where you can choose what type of campaign you want to build: When you log into your MailChimp account, you can either create an email by clicking on the “Create” button or selecting the “email templates” option. You can also set up specific times for emails to be delivered based on what you know about your audience. Personalized email flows: With both of these tools, you’ll be able to create personalized email flows for specific customers in your target audience.Product recommendations: Both MailChimp and Klaviyo can leverage segmentation information from your accounts to deliver personalized recommendations to customers.Abandoned cart messages: Both Klaviyo and MailChimp allow you to create email campaigns specifically designed to draw customers back to their shopping cart if they leave without making a purchase, complete with links to products.You’ll need to contact the customer service team with Klaviyo to send a transactional email, however, which can be a little tricky. Transactional emails: You can use both Klaviyo and Email to send order notifications and confirmations to customers.You can drag and drop everything from buttons to products into your emails and customize them however you choose. Both tools come with a visual campaign builder to help you make the most out of your marketing strategy. If you’re looking for the ultimate email marketing tool, the first thing you’re going to want to examine on both platforms is the email campaign options. Let’s start with an overview of some of the most important features you can access on both Klaviyo and MailChimp. Klaviyo vs MailChimp: Features Comparison Customer support: Both Klaviyo and MailChimp offer email and chat support however, Mailchimp has more advanced social media support, while Klaviyo offers a more comprehensive knowledge base.Integration: Both Klaviyo and MailChimp offer integrations with a wide range of website builders, CRMs, and other tools.MailChimp is a little more straightforward but less advanced in some areas. Ease of use: Klaviyo has a lot more features to explore than MailChimp, so getting used to the service can be a little overwhelming, though there is plenty of guidance.However, MailChimp has a wider range of affordable premium plans to choose from for growing brands. Pricing: Both Klaviyo and MailChimp offer access to a free plan.MailChimp’s solutions are easier to use but less customizable. Features: While both Klaviyo and MailChimp offer similar features, Klaviyo’s tools are slightly more in-depth in terms of customization, segmentation, automation, analytics, and reports.Today, we’re going to be looking at the following points to help you determine whether Klaviyo or MailChimp is right for you: However, each solution takes a slightly different approach. ![]() They’ll both allow companies to set up strategic email campaigns, automate customer communication, and drive new sales. MailChimp: An Overviewīoth Klaviyo and MailChimp offer a lot of overlapping features and functionality. Today, we’re taking a closer look at the features and benefits of the Klaviyo email marketing platform and the Mailchimp email marketing solution.īoth of these tools have an excellent reputation, promising everything from easy-to-use templates to insightful analytics and valuable automation tools. ![]()
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